ICS Unveils Rebranding to Reflect Customer Focus
New logo preserves past, embraces future
Endicott and Syracuse, N.Y. – June 6, 2016 – After three decades of providing information technology management and upgrades to customers, ICS Solutions Group is unveiling a new image to better reflect the full customer-focused scope of the company. With the Binghamton-based creative design firm Idea Kraft driving the process, ICS is launching a redesigned logo, website and signage to more accurately depict its true personality.
“Everyone at ICS strives to provide excellent customer service and embody values that are deeply rooted in family and community,” said company President Kevin Blake. “We are pleased to reveal a new image that reflects the complete ICS.”
The new ICS logo features a warm and welcoming color palette meant to represent the caring and collaborative approach ICS takes with its clients and its work. The graphical portion of the logo pays tribute to its predecessor, which featured interconnected puzzle pieces. The new logo embraces the idea of teamwork with an openness to grow and compete.
The ICS leadership sought staff feedback every step of the rebranding process. A redesigned website is now geared towards the public, including but not limited to IT professionals. This change allows ICS to create connections with new and future customers, even if they lack a background in IT.
ICS Solutions Group, one of Upstate New York’s largest privately held information technology firms, has offices in Endicott and Syracuse and was recently ranked as the top IT provider in Central New York by the Central New York Business Journal. ICS has also been named one of the top 25 places to work in Central New York by the Business Journal News Network and BizEventz. ICS is looking at Elmira as well as other areas in Upstate New York as its next areas for company expansion. Since 1986, ICS Solutions Group has worked with clients to understand their technology needs and develop solutions to meet those needs. For more information on the company, please visit www.icsnewyork.com.